Collection: Alter Ego Italy
Shop Alter Ego Italy by service
Start with the salon need, then choose the line.
Color, blonding, quick grey coverage, care, styling, and support products are grouped around the way stylists actually shop the brand.
Founded in Italy with a professional-first point of view, Alter Ego Italy supports salon color, care, styling, and backbar work with products made for real services behind the chair.
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Alter Ego Italy Technofruit Color — 8/27 Iris Brown / 100 ML / 3.38 oz
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 8/3 Golden / 100 ML / 3.38 oz
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 8/31 Golden Ash / 100 ML / 3.38 oz
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 8/32 Golden Iris / 100 ML / 3.38 oz
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 8/34 Golden Copper / 100 ML / 3.38 oz
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 8/4 Copper / 100 ML / 3.38 oz
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 8/42 Copper Iris / 100 ML / 3.38 oz
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 8/43 Copper Golden / 100 ML / 3.38 oz
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 8/44 Intense Copper / 100 ML / 3.38 oz
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 8/7 Brown / 100 ML / 3.38 oz
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 8/8 Matte / 100 ML / 3.38 oz
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 9/0 Natural / 100 ML / 3.38 oz
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 9/00 Deep Natural / 100 ML / 3.38 oz
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 9/01 Natural Ash / 100 ML / 3.38 oz
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 9/1 Ash / 100 ML / 3.38 oz
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 9/11 Intense Ash / 100 ML / 3.38 oz
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 9/2 Iris / 100 ML / 3.38 oz
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 9/3 Golden / 100 ML / 3.38 oz
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 9/31 Golden Ash / 100 ML / 3.38 oz
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 9/32 Golden Iris / 100 ML / 3.38 oz
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 9/42 Copper Iris / 100 ML / 3.38 oz
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 9/7 Brown / 100 ML / 3.38 oz
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — Booster Neutral / 100 ML / 3.38 oz
Regular price $14.25 USDRegular price -
Alter Ego Italy Technofruit Color — Booster Yellow / 100 ML / 3.38 oz
Regular price $14.25 USDRegular price
