Collection: Alter Ego Italy
Shop Alter Ego Italy by service
Start with the salon need, then choose the line.
Color, blonding, quick grey coverage, care, styling, and support products are grouped around the way stylists actually shop the brand.
Founded in Italy with a professional-first point of view, Alter Ego Italy supports salon color, care, styling, and backbar work with products made for real services behind the chair.
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Alter Ego Italy Developer — Coactivator Cream 20 Vol. / 1000 ML / 33.81 oz
Regular price $10.96 USDRegular price -
Alter Ego Italy Developer — Coactivator Cream 20 Vol. / 150 ML / 5.07oz
Regular price $3.68 USDRegular price -
Alter Ego Italy Developer — Coactivator Cream 10 Vol. / 1000 ML / 33.81 oz
Regular price $10.96 USDRegular price -
Alter Ego Italy Developer — Coactivator Emulsion 5 Vol. / 1000 ML / 33.81 oz
Regular price $10.96 USDRegular price -
Alter Ego Italy Booster — Yellow / 60 ML / 2.03 oz
Regular price $14.25 USDRegular price -
Alter Ego Italy Booster — Violet / 60 ML / 2.03 oz
Regular price $14.25 USDRegular price -
Alter Ego Italy Booster — Red / 60 ML / 2.03 oz
Regular price $14.25 USDRegular price -
Alter Ego Italy Booster — Orange / 60 ML / 2.03 oz
Regular price $14.25 USDRegular price -
Alter Ego Italy Booster — Neutral / 60 ML / 2.03 oz
Regular price $14.25 USDRegular price -
Alter Ego Italy Booster — Green / 60 ML / 2.03 oz
Regular price $14.25 USDRegular price -
Alter Ego Italy Booster — Blue / 60ML / 2.03 oz
Regular price $14.25 USDRegular price -
Alter Ego Italy BlondEgo — No Lift Natural /0 - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — No Lift Gold Iris /32 - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — No Lift Ash /1 - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — No Lift Natural Iris /02 - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — Pure Toner White - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — Pastel Toner Cappuccino - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — Pure Toner Platinum - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — Pastel Toner Pastel Lilac - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — Pure Toner Caramel - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — Pure Toner Dusty Pink - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — Pastel Toner Denim Mauve - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — Pure Diamond Lift Natural - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — Pure Diamond Lift Pearl Ash - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price
