Collection: Alter Ego Italy
Shop Alter Ego Italy by service
Start with the salon need, then choose the line.
Color, blonding, quick grey coverage, care, styling, and support products are grouped around the way stylists actually shop the brand.
Founded in Italy with a professional-first point of view, Alter Ego Italy supports salon color, care, styling, and backbar work with products made for real services behind the chair.
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Alter Ego Italy — TECHNOFRUIT - Technofruit Color Transformer (PH CHANGER)- 125 ML / 4.23 oz
Regular price $34.00 USDRegular price -
Alter Ego Italy Passion Color Mask — (16 Shades - Select from Menu)
Regular price $40.95 USDRegular price -
Alter Ego Italy She Wonder — She Wonder Hand Mask / 18 GR
Regular price $7.09 USDRegular price -
Alter Ego Italy She Wonder — She Wonder Shine Oil Elixir / 150 ML / 5.07 oz
Regular price $54.99 USDRegular price -
Alter Ego Italy She Wonder — She Wonder Instant Shaping Mask / 1000 ML / 33.81 oz
Regular price $46.20 USDRegular price -
Alter Ego Italy She Wonder — She Wonder Instant Shaping Mask / 300 ML / 10.14 oz
Regular price $39.99 USDRegular price -
Alter Ego Italy She Wonder — She Wonder Instant Shaping Mask / 50 ML / 1.69 oz
Regular price $8.93 USDRegular price -
Alter Ego Italy She Wonder — She Wonder Restorative Shampoo / 950 ML / 32.12 oz
Regular price $31.50 USDRegular price -
Alter Ego Italy She Wonder — She Wonder Restorative Shampoo / 250 ML / 8.45 oz
Regular price $29.99 USDRegular price -
Alter Ego Italy She Wonder — She Wonder Restorative Shampoo / 100 ML / 3.38 oz (Travel Size)
Regular price $12.99 USDRegular price -
Alter Ego Italy Shapego — Shapego Taming Mask / 1000 ML / 33.81 oz
Regular price $26.25 USDRegular price -
Alter Ego Italy Shapego — Shapego No Yellow Shape Perfector / 1000 ML / 33.81 oz
Regular price $294.00 USDRegular price -
Alter Ego Italy Shapego — Shapego Shape Perfector / 1000 ML / 33.81 oz
Regular price $294.00 USDRegular price -
Alter Ego Italy Shapego — Shapego Shape Modulator / 1000 ML / 33.81 oz
Regular price $294.00 USDRegular price -
Alter Ego Italy Shapego — PrepEgo Deep Cleansing Shampoo / 1000 ML / 33.81 oz
Regular price $23.10 USDRegular price -
Alter Ego Italy Passion Color Mask — Passion Color Mask Silver Shimmer / 250 ML / 8.45 oz
Regular price $39.99 USDRegular price -
Alter Ego Italy Passion Color Mask — Passion Color Mask Fucsia Bubble / 250 ML / 8.45 oz
Regular price $39.99 USDRegular price -
Alter Ego Italy Passion Color Mask — Passion Color Mask Ultra Violet / 250 ML / 8.45 oz
Regular price $39.99 USDRegular price -
Alter Ego Italy Passion Color Mask — Passion Color Mask Cherry Berry / 250 ML / 8.45 oz
Regular price $39.99 USDRegular price -
Alter Ego Italy Passion Color Mask — Passion Color Mask Spicy Chocolate / 250 ML / 8.45 oz
Regular price $39.99 USDRegular price -
Alter Ego Italy Passion Color Mask — Passion Color Mask Electric Blue / 250 ML / 8.45 oz
Regular price $39.99 USDRegular price -
Alter Ego Italy Passion Color Mask — Passion Color Mask Intense Black / 250 ML / 8.45 oz
Regular price $39.99 USDRegular price -
Alter Ego Italy Passion Color Mask — Passion Color Mask Vanilla Sky / 250 ML / 8.45 oz
Regular price $39.99 USDRegular price -
Alter Ego Italy Passion Color Mask — Passion Color Mask Copper Sunset / 250 ML / 8.45 oz
Regular price $39.99 USDRegular price
