Collection: Alter Ego Italy

Shop Alter Ego Italy by service

Start with the salon need, then choose the line.

Color, blonding, quick grey coverage, care, styling, and support products are grouped around the way stylists actually shop the brand.

Color Technofruit Color Permanent color, tone families, levels, boosters, and color support.	Speed Fast Color 10 Ten-minute color shortcuts for quick grey coverage and efficient services.	Blonde BlondEgo Lighteners, toners, diamond lift, activators, and blonde maintenance.
Care Care + Backbar Treatment, shampoo, conditioner, masks, and salon-size replenishment.	Retail Urban Proof + Styling Client-ready care, styling support, texture, and protection.	Support Developers + Utilities Coactivators, prep, stain support, color tools, and service essentials.