This product can be sold to licensed beauty professionals only.
New to Glam Concepts? Email: sales@glamconcepts.com
KEEP IT GLOSSY
The new tone-on-tone demi experience for a radiant finish.
Alter Ego Italy’s Keep It Glossy is a demi-permanent oil formula that perfects tone, harmonizes contrasts, and provides instant shine. A colour and beauty treatment in a single application — visibly shinier, softer, nourished hair with revived colour and balanced tones.
Natural-looking, glossy finish
Gentle, even toning
Ideal for lengths and previously treated hair
Free from ammonia, PPD, resorcinol, and alcohol
Vegan formula
ChromaBridge Technology: an intelligent bridge between pigments and the hair fiber that guides colour into the hair more quickly, precisely, and effectively. Improves pigment absorption on the cuticle and promotes optimal deposition of conditioning agents.
30 nuances + 1 clear across six shade collections: Pure Shades, Golden Hour, Sunset Copper, Scarlet Shimmer, Iris Pearl, and Earth Glow.
Use: Mix 1:1 with Alter Ego Italy Keep It Glossy Activator 6 Vol. Processing time 20 minutes.
Salon services:
Tone-on-Tone — ideal for natural, coloured or bleached hair.
Color Combination — ideal in combination with Technofruit, Fast Color 10′ and MyColor on the base.
Toning — ideal after lightening services.
Ultra Glossy — ideal for natural, coloured, and lightened hair.
Select your shade from the menu. Size: 60 ml. Made in Italy. Salon exclusive.
